Intel Joins TV Service Rat Race; Launch Pushed Back

by Nick Trenchard | January 3, 2013


Intel, one of the world’s leading tech giants, has delayed the launch of its highly-anticipated Web TV service on the grounds that the company is still improving its hardware and in the process of courting more media companies as partners. The web-based television service is now slated for a late 2013 release.

The Santa Clara-based company originally sought to improve how consumers pay for television by making more flexible subscription packages for the consumer to choose between. The service that they will be provided will end up letting users pick their individual favorite channels and/or shows, while also offering to sell the channels in more specific bundles than current carriers.

With Intel entering into the television subscription business, it will in direct competition with Apple, Google and Microsoft with the respect of their own digital television services and set top boxes. Though, Apple seems to have the strongest foothold in the market, but production of the software only seems to be in the developing (i.e. brainstorming) stage.

During an interview with NBC’s Brian Williams, Apple CEO Tim Cook hinted at the idea of Apple unveiling a new television system that’s geared towards the next generation of viewers.

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook said about his television operating system. “It’s an area of intense interest. I can’t say more tan that.”

Apple has widely become a stubborn mule when it comes to its own company’s secrecy, but if we read between the lines, it’s as close to a confirmation as we’re going to get from Cook. But recent rumors have indicated that we could see a more visually appealing operating system that will include Siri and FaceTime.

Nonetheless, the news won’t stop Intel from entering into the television service business with high hopes. In fact, the company has even instituted a mini-startup campus on its main campus to help see the process through to its final unveiling.

Intel could very well make a lasting impact on the television market due to the fact that they have the software chops to do so. It’s even more alluring with users continuously turning towards online media services and away from traditional television.

There is speculation that consumers will get their first glimpse at the new service as soon as late April at the annual Las Vegas TechFest.

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