Wired Magazine today announced that former creative director Scott Dadich will rejoin the publication as its editor in chief, following the surprise announcement earlier this month that Chris Anderson was leaving the post after 11 years.
Dadich, whose claim to fame was a low-budget side project for Wired’s digital edition that ended up becoming the template for all of Condé Nast’s tablet strategy, is returning to the magazine immediately.
Dadich served as creative director of Wired from 2006 to 2010, where he notably led the magazine to three consecutive National Magazine Awards for design. After developing Wired’s widely praised iPad edition, he was tapped in 2010 for the larger corporate role of vice president of editorial platforms and design.
Anderson, the editor since 2001, said he is leaving to become the full-time CEO of 3D Robotics, a company he co-founded in 2009. A student of quantum mechanics with a varied career as a science journalist, book author and founder of 3D Robotics, Anderson was a defining personality for the magazine.
According to AdWeek, Dadich was a favorite to head Wired. “He already knows the brand and the company, and there’s less urgency for someone in his recent position, now that the company’s tablet strategy is up and running,” wrote AdWeek’s Lucia Moses. “Dadich also has a wonky side that fits with Wired, having studied engineering at Texas Tech University.”
One of the few “suits” in Wired’s San Francisco office, Dadich is known for his exacting standards, often sending work back multiple times for revisions, said Moses.
The news was announced to Wired’s staff by Conde Naste president Bob Sauerberg in San Francisco with Wired vp and publisher Howard Mittman and outgoing editor Chris Anderson.
Adweek said other candidates Condé Nast is said to have considered included Bloomberg Businessweek editor Josh Tyrangiel; Bob Cohn, a Wired vet and editorial director of Atlantic Digital; LinkedIn’s Dan Roth; and Andrew Essex, CEO of agency Droga5. Internally, Wired executive editor Thomas Goetz and Wired.com editor in chief Evan Hansen were also believed to have been considered.
Dadich is slated to start immediately and move back to San Francisco in January. Anderson is expected to stay involved and have an as-yet determined title at the magazine going forward.