Twitter announces New Tool to Embed Tweets

by Dan Holden | September 21, 2012

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Twitter today launched a new tool to allow users to easily embed interactive timelines of Tweets on any website. The new embeddable timelines allow publishers, writers, developers and Twitter users to drop rich, interactive Twitter threads into their websites.

The new tool replaces a number of third-party tools shut down following new and more stringent guidelines from Twitter over the last few weeks. Those tools allowed automated linking of Tweets with other websites, ranging from commercial sites such as LinkedIn to users’ personal blog and Twitter archives.

The new capability appears only to support linking of Tweets with sites owned and operated by the user.  This is consistent with Twitter’s strategy of controlling the advertising revenue stream from its Tweets.

The new tool does provide a richer embedded thread. For example, when you browse a website that has a new embedded Twitter timeline, you can interact with it in the same way you do on twitter.com, including opening Expanded Tweets and media including photos and YouTube videos.

Users can also start a conversation from the Tweet box, follow users that they discover, and reply to, reTweet, or favorite Tweets directly from the page.

A Twitter blog of the announcement provided a number of examples of this functionality, including an embed of the US Open Tennis list on ESPN, Tweets from London Fashion Week’s website, and a thread from writer Margaret Atwood’s homepage.

Users can create the embeddable timeline with a  new widget on Twitter.com under a section called ‘widgets’.

These new timeline tools are built specifically for the web, mobile web, and touch devices. They load fast, scale with traffic, and update in real-time.

Users and developers can embed a timeline for Tweets from an individual user, a user’s favorites, Twitter lists, or any search query or hashtag.

They may create an embedded timeline for any public Twitter user. Each user timeline includes a follow button in the header, allowing website visitors to follow the account with one-click. There’s a Tweet box in the footer, enabling visitors to Tweet directly to the user without leaving the page.

Learn how to embed timelines of Tweets on your own website by reading Twitter’s Developer Blog.

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