Apple breaks records for Q1 2012

by Brendan Nystedt on 24 January 2012

Thanks to a super strong holiday season, Apple is posting profits that are impressive. Given Apple’s recent reputation for always-amazing sales, their Q1 2012 earnings boggle the mind. The famous Cupertino-based company has reported that their profit last quarter was…wait for it… more than double of last year’s at $13.1B. Sales rose 73% to $46.3B. In spite of this, Apple’s product line is still undergoing a metamorphosis. iPods, formerly Apple’s bread and butter, fell 21%. The standalone music players are a dying breed, it seems.

On the upside, iPad, iPhone and Mac sales continue to swell. Macs, in particular represent a good portion of Apple’s sales, were 5.2B last quarter. That’s a pretty hefty number but compared to iPhone and iPad sales, it’s a drop in the bucket. If you got an iPhone for Hanukkah, you’re one of 37 million new iPhone owners. What about that iPad you got for Kwanzaa? You’re in the company of 15 million other new iPad owners in the world. Welcome to the club.

Source: Bloomberg

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