[DANNY WOOL, SV411]
Mark Pincus of Zynga, the social gaming network, is known for not taking crap from anyone. Ina Youtube video he famously said that he’d do “every horrible thing in the book to just get revenues right away.” That could even mean biting the hand that feeds him.
Zynga is getting ready to bail on Facebook, the social networking site where players find its games, like Farmville and Mafia Wars.
Facebook, of course, is partially to blame. It takes a 30 percent fee for purchasing credits to use in Zynga games, and Zynga wants that money for itself. It is also not a very competent negotiator, shutting off notification for games like Farmville even while it is trying to convince Zynga to use it as its primary platform.
Zynga responded by launching its own platform, and on Thursday Pincus announced to his staff that they should be ready for a final break with Facebook. Neither company has commented on the feud.