[DANNY WOOL, SV411]The FTC has approved Google’s acquisition of San Mateo-based AdMob, despite anti-trust concerns. The $750 million purchase strengthens Google’s position in the mobile advertising market.
Although observers long thought that the FTC would oppose the purchase, this changed after Apple acquired Quattro, one of AdMob’s leading competitors, and announced its plans to launch its own iAds mobile advertising system for the iPhone.