Hillary’s Super Tuesday Strategy in the South Bay

It was clear what Clinton volunteers in San Jose had in mind on Super Tuesday: minority voters. Her campaigners didn’t waste one minute at the San Jose headquarters; they sat around space heaters and pizza boxes calling South Bay voters all the way up to the minute before the polls closed. But they weren’t just dialing up anyone; volunteers strategically placed more than 3,000 calls Tuesday, targeting Latino and Asian Americans—two major voting groups in Santa Clara County. The group had split from the Palo Alto headquarters a week ago to open shop in San Jose, with the intention of courting minority voters while the Palo Alto station courted women voters. Volunteers were speaking Cantonese and Spanish, offering up their assistance to help voters understand the election process. In some cases, they gave them a ride to their polling place. “Santa Clara County is more diverse than San Francisco; it has more of a minority base, especially Latino,” said Ajay Abraham, Asian outreach coordinator at the San Jose headquarters. As statewide results began to pour in showing Hillary with a big lead, the strategy appeared to be paying off.

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